Marketing and Communication Support for Quality Healthcare
Make sure that all your healthcare professionals know about your new service or National Formulary with EBN’s marketing and communication support.
- Marketing support in the form of strategy, action plans and training to ensure a successful roll out
- Suggested actions to help your healthcare professionals know about your new National Formulary and why they should use it
- Support in creating your any marketing and communication actions
- Key messages to suit your country and advice on how to use them
Creating your National Formulary is the First Step…
Quality healthcare matters. You’ve taken an important leap forward in modern healthcare with your new digital National Formulary, but it will only work if people know about it and use it. It’s like throwing the best party in the world but not sending out invitations, and being disappointed when no-one turns up. Communication may seem like a lesser aspect of a big project, but it’s a really important one to get the results you and your healthcare system need. You need to make sure everyone involved from individuals to Medical Associations know that your National Formulary exists and how to access it.
… Communicating the Benefits is the Next Mile.
Your frontline healthcare professionals are dedicated to providing the best care they can for their patients, but as busy people unless they see a tangible benefit of your new National Formulary, they will not use it. We can help you create a communication plan that demonstrates those benefits: from reducing medication errors; to increasing available accurate drug information; to improving best practice; to ultimately improving the patients’ experience and improving the healthcare system as a whole. We can suggest targeted actions for different groups of healthcare professionals and help you create materials that show how to use your formulary and encourage its usage, as well as key messages for the media, pharmaceutical companies and your patients. Don’t be the only one at the party!